My personal comment (as a 30-something)... this look is trashy anyway... I don't want an advertisement on my tuchus. I don't need "that kind" of attention.
http://www.nydailynews.com/lifestyle/2008/04/30/2008-04-30_make_victoria...
Make Victoria's Secret pay rump sum, Juicy Couture suit sez
BY THOMAS ZAMBITO
DAILY NEWS STAFF WRITER
Wednesday, April 30th 2008, 4:00 AM
In a suit filed Tuesday in Manhattan, the California apparel company accuses Victoria's Secret of stealing its idea for the seat-of-the-pants logos long popular among college-age women.
"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the suit, filed in Manhattan Federal Court.
Juicy also accuses Victoria's Secret of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones to mimic the success of Juicy's Sweet Shoppe packaging.
The suit further claims Victoria's Secret is using deceptive trade practices and trying to capitalize on the success of a company that had $420 million in sales last year.
Juicy calls its clothing line the "collegiate preppy look with influences of Victorian royalty." Its shirts, shorts, underwear and other items are sold at 280 department stores.
The company wants a judge to order all the offending clothes destroyed and award it triple damages - three times the profits Victoria's Secret made through its alleged idea thefts.
A Victoria's Secret spokeswoman declined to comment.
Juicy's is the latest suit to accuse the intimate apparel company of a ripoff.
Last week, a single mom from Long Island accused Victoria's Secret of stealing her patented idea for a convertible bra that can be worn with or without straps.
Katerina Plew claims she e-mailed the company a photograph of her idea in 2003 and was shocked to find it in a Long Island Victoria's Secret store a year later.
La Redoute
shopping42 very interesting-tried to log on to pics-problems they are working on it now-why would they try to steal JC's stuff- they certainly have enough going for them!!
1Are they trying to say that it's some sort of copyright infringement? Wouldn't they have to file lawsuits against EVERYONE that's produced pants with writing on the bottom? *shrugs*
xoxo
2I don't like the trend however I have to agree w/ RawesomeRio; there are many brands placing the brand across the bum, wouldn't Juicy have to file lawsuits with the rest of them? I mean, Juicy is saying it's a copy-cat so why not sue every other brand doing the exact same thing.
3LOL!!! An ex-boyfriend once bought me Montauk butt shorts and was like a puppy dog every time I wore them (which was not that often)...I don't get it either.
4The butt phrase trend is nauseating but a copywrite on that sort of thing? Ugh.
5"Last week, a single mom from Long Island accused Victoria's Secret of stealing her patented idea for a convertible bra that can be worn with or without straps. Katerina Plew claims she e-mailed the company a photograph of her idea in 2003 and was shocked to find it in a Long Island Victoria's Secret store a year later."
OUCH!
6YEah, I think Juicy is going after a copyright infringement. I agree, if they go after VS, they should after everyone else. But, I think they'd have a tough fight.
Personally, I don't like anything like that on my tuchus anyway. It gets enough attention all by itself. Just some simple pocket detailing is fine for me.
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